Professor of Information Sciences María Luisa del Pozo Lite is admitted to the Royal European Academy of Doctors.
March 17, 2022

Professor of Information Sciences, María Luisa del Pozo Lite is admitted to the Royal European Academy of Doctors.

La catedrática de la Facultad de Ciencias de la Información María Luisa del Pozo Lite ha ingresado como académica de número de la Real Academia Europea de Doctores-Barcelona 1914 (RAED), en una solemne sesión celebrada en Fomento del Trabajo, sede de la corporación, el pasado 7 de marzo. La recipiendaria leyó el discurso de ingreso titulado “La nueva era de la comunicación empresarial: creativa, innovadora, digital y global”.

María Luisa del Pozo Lit began her teaching and research activities in the field of communication in organisations at Complutense University in 1992. She is a member of the advisory boards of educational institutions such as the China Europe International Business School (CEIBS) and the RCC, an annual business training programme she launched 20 years ago and implemented at Harvard University, is still an exceptional forum for business people and academics to define global communication strategies.

The academic followed her presentation with an overview of the latest trends in corporate communications and presented a full field study. She wanted to bring her findings to the classroom, using experiments to measure DirCom’s figures and assess its future trends. The ultimate goal is to aim to train students to become “the best communication managers”, competitive in an increasingly global context and also able to face the intrusive nature of the profession.