Master UCM Permanent formation :
IT Management


This formation degree in Information Technology Management (IT Management) ensures that all technology resources and associated staff are used correctly and provide value to the organisation. This formation degree enables an organisation to optimise resources and staffing, improve business and communication processes, and apply best practices.

The formation degree in IT Management is designed for graduate students and professionals who want to expand their knowledge and upgrade themselves. It helps them face the new challenges posed by the increasing complexity of the global market and its impact on the worldwide economy.

This formation seeks to transmit to students the most innovative tools of cyber security, digital marketing and digital transformation of companies. It aims to help students meet the needs of their potential customers, without neglecting the profitability and sustainability of the company.

Teaching modality: Online teaching

Credits: 60 credits (ECTs)

Duration: One year

Teaching language: English

Places available: 30

Price: 6.500 €

Modules of the Master

  • The nature of strategic management.
  • External analysis of the company.
  • Internal analysis of the company.
  • Formulation of strategies.
  • Evaluation and selection of strategies.
  • Implementation of strategies.
  • Strategic management of technology and innovation.
  • The innovation process.
  • Strategies for exploiting technological potential.
  • Open innovation. 
  • Marketing off-line y marketing digital.
  • SEO / SEM strategies
  • Social media.
  • Analítica web / Inbound marketing.
  • Marketing automation.
  • Mobile marketing.
  • CRM management.
  • User experience.
  • Google ads, WordPress, Google Analytics
  • Threats, cybercrime and security.
  • Computer forensics.
  • Reverse engineering processes and tools.
  • Concepts and tools on network management for cyber defense.
  • Types and characteristics of malware and persistent threats.
  • Vulnerability management at a level of software, network and web.
  • Cleaning and manipulation of data.
  • API and web scraping.
  • Git, SQL and Python.
  • The use of Python in the fundamentals of business intelligence.
  • Machine learning workflow.
  • Fundamentals of machine learning algorithms.
  • Digital transformation vs. Business transformation.
  • Innovative business models.
  • Consumer behavior in digital markets.
  • The legal framework in digital markets.
  • Automation and robotics.
  • Human Machine Interaction
  • Cyberphysical Systems
  • Additive Manufacturing
  • Smart Materials Technology
  • Advanced maintenance
  • Modelling, simulation and virtualisation of processes
  • Control of technology and databases, such as SQL or PL/SQL.
  • Programming skills and control of programs such as R.
  • Administration of distributed storage systems.
  • Design of reporting systems for data visualization, especially in business intelligence.
  • Control of Hadoop tools, such as Hive or Pig.
  • Ability in the management of software tools in data structure systems.
  • Data manipulation language instructions, such as data wrangling, data munging or data tyding.
  • Lead scoring.
  • Models based on dynamic pricing.

Are you interested?