To train students to understand the international economic, political and social environment and its influence on strategic decisions in international trade.
To train to direct and manage economic activities based on a feasibility analysis based on competitive advantages that allow internationalization in order to create value and capture the value created and sustainably over time.
To know the criteria, as well as the tools for the correct selection of international markets, the development of products and/or services adapted to the international markets that have been chosen to operate, establish the policies and strategies of price, commercialization and commercial distribution.
To train to develop a marketing plan appropriate to the international vision of commercial activities.
To train in the particularities of contracting and financing international markets, as well as in the own means of payment established for international transactions.
To establish the international logistics and transport network appropriate to the needs of global commercial activities.
To train to have a global vision of the trade, understanding the interaction of each of the areas and provide a 360-degree perspective of the organization.