Master Marketing
Management UCM

Details of the Programme

The Master Marketing Digital offered by the Universidad Complutense of Madrid is a particularly practical master’s degree, which involves the student in carrying out tasks for each of the modules that are worked on throughout the course. Therefore, the methodology of the Master Marketing Digital is theoretical-practical, since on the one hand the student receives theoretical classes, as well as support material to understand the contents; and, on the other hand, you are encouraged to carry out case studies in relation to each module. In this way, students are given the opportunity to get to know the business world and to participate in decision-making through the tasks.

Online Master's
Degree UCM's Own
Title 11th Promotion

The courses start in February 2022

Class schedule:

Friday 16:00-21:00, Saturday 09:00-14:00

Who is the
Online Master for?

The Master in Marketing Digital distance is aimed at all those people who are interested in the world of Social Media, SEO, Online Advertising, Creating Websites with WordPress and Prestashop, E-Commerce Strategies, Digital Analytics… In short, if you are interested in the digital sector and want to train comfortably under the prestige of an institution such as the Complutense University of Madrid, this is the master’s degree for you. The specialisation in Marketing Digital gives students a global and practical vision of the entire online environment of a company, you will understand and learn everything you need to know about one of the sectors with the highest labour demand in the market.

Methodology of the
Master Marketing Online

The Master in Marketing Digital distance is aimed at all those people who are interested in the world of Social Media, SEO, Online Advertising, Creating Websites with WordPress and Prestashop, E-Commerce Strategies, Digital Analytics… In short, if you are interested in the digital sector and want to train comfortably under the prestige of an institution such as the Complutense University of Madrid, this is the master’s degree for you. The specialisation in Marketing Digital gives students a global and practical vision of the entire online environment of a company, you will understand and learn everything you need to know about one of the sectors with the highest labour demand in the market.

The course content is organised into fourteen clearly differentiated modules, which complement each other and lead the student to be able to fully create a marketing plan through the use of each of the tools offered by the Internet for this purpose.

It should also be noted that students have the possibility of doing professional internships through the job market, if they wish, at the same time or after finishing the course.This is a great initiative that makes a difference and gives added value to the UCM Marketing Digital Master. Bachelor’s or Master’s students often feel a sense of insecurity after completing their studies because they have acquired knowledge that they have not been able to put fully into practice. However, this does not happen with the students who take this Master in Digital Marketing as they can work with real cases given and guided by the company that directs them. It is also important to point out that the UCM’s propio Master’s degree grants scholarships to those students who cannot finance their studies, which makes it easier, given the current situation, for more people to access training in what they like.

In short, the Master Marketing Digital trains professionals specialized in digital marketing, experts in the digital environment, able to develop marketing strategies and offer the best solution to the company.

Are you interested?