The master’s degree is focused on people interested in the creation and execution of ideas and in the development of projects. It will teach students the relevant steps in the creation and execution of companies to be potential entrepreneurs or intrapreneurs, to lead projects (e.g.: new lines of business, projects, etc.) within large organizations with a general vision (from ideation to finance ), and/or to transform traditional companies and/or SMEs into more innovative companies with greater potential.
Teaching modality: Face-to-face teaching
Credits: 60 credits (ECTs)
Duration: One year
Teaching language: English
Places available: 50
Price: 9.500 €
Entrepreneurship and business
Entrepreneurs’ characteristics and profile
Types of start-up firms and entrepreneurship
The entrepreneurial processes
Search and identification of opportunities
Innovation and creativity for entrepreneurial initiatives
Sources and mechanisms of generating new ideas (design thinking…)
Viability analysis of the business idea (Product/service, Industry/target market, Organizational, Financial)
Intellectual property and entrepreneurship
Entrepreneurial ecosystems (incubators, TTOs, corporate entrepreneurship,…)
Social entrepreneurship
The business Project
Information needs
Description of venture: business mission and strategy
The value proposition of a business Project
Market opportunities, resources and competitive advantage
Planning the business project (production and operations; marketing; organisation; finance and risk assessment)
Developing effective business models and methodologies
Business Model Canvas and other alternative models (lean startup, 3P models)
Environment, industry and competitor analysis
Selecting a target market
Market research and information systems for consumer behaviour analysis.
The marketing mix plan (4Ps)
Digital marketing and social media plan (online campaigns, metrics, SEO, and content creation)
Sales process, sales forecasting, and demand estimation
Communication strategies for stakeholders (elevator pitches)
Networking and entrepreneurship
MBA in Entrepreneurship and Innovation. Syllabus
The role of accounting information and financial statements
Balance sheet, income statements, and cash-flow statements
Economic and Financial Analysis
Selection of Investment projects
Systems of cost control
Budgeting and pricing decisions
Raising capital for new ventures
Seed capital and private capital
Formal and informal investors
Equity vs. debt financing
The legal form of the ventures
Designing the organisation
Ownership, management and governance issues
Building the team: recruitment and selection, training, performance appraisal, and compensation
Leadership and organisation culture
Managerial abilities and skills for 21st-century entrepreneurs
Operations strategies and processes for new ventures
Technology for the new business Project
ICT, digital entrepreneurship, and e-business
Managing emerging technologies: Agile methodology, Scrum framework, Prioritisation andmanagement techniques, Design sprint
Challenges and strategies for growth
Internal growth strategies
External growth strategies
Mergers and acquisitions
Licensing, strategic alliances, joining ventures
Franchising
Exit Strategies
Succession of Business
Options for Selling the Business
The reorganisation, turnaround, bankruptcy and liquidation
Big data, data analytics and decision making
