Master UCM Permanent formation :
MBA Entrepreneurship and Innovation


The master’s degree is focused on people interested in the creation and execution of ideas and in the development of projects. It will teach students the relevant steps in the creation and execution of companies to be potential entrepreneurs or intrapreneurs, to lead projects (e.g.: new lines of business, projects, etc.) within large organizations with a general vision (from ideation to finance ), and/or to transform traditional companies and/or SMEs into more innovative companies with greater potential.

Teaching modality: Face-to-face teaching

Credits: 60 credits (ECTs)

Duration: One year

Teaching language: English

Places available: 50

Price: 9.500 €


Entrepreneurship and business

Entrepreneurscharacteristics and profile

Types of start-up firms and entrepreneurship

The entrepreneurial processes

Search and identification of opportunities

Innovation and creativity for entrepreneurial initiatives

Sources and mechanisms of generating new ideas (design thinking…)

Viability analysis of the business idea (Product/service, Industry/target market, Organizational, Financial)

Intellectual property and entrepreneurship

Entrepreneurial ecosystems (incubators, TTOs, corporate entrepreneurship,…)

Social entrepreneurship

The business Project

Information needs

Description of venture: business mission and strategy

The value proposition of a business Project

Market opportunities, resources and competitive advantage

Planning the business project (production and operations; marketing; organisation; finance and risk assessment)

Developing effective business models and methodologies

Business Model Canvas and other alternative models (lean startup, 3P models)

Environment, industry and competitor analysis

Selecting a target market

Market research and information systems for consumer behaviour analysis.

The marketing mix plan (4Ps)

Digital marketing and social media plan (online campaigns, metrics, SEO, and content creation)

Sales process, sales forecasting, and demand estimation

Communication strategies for stakeholders (elevator pitches)

Networking and entrepreneurship

MBA in Entrepreneurship and Innovation. Syllabus

The role of accounting information and financial statements

Balance sheet, income statements, and cash-flow statements

Economic and Financial Analysis

Selection of Investment projects

Systems of cost control

Budgeting and pricing decisions

Raising capital for new ventures

Seed capital and private capital

Formal and informal investors

Equity vs. debt financing

The legal form of the ventures

Designing the organisation

Ownership, management and governance issues

Building the team: recruitment and selection, training, performance appraisal, and compensation

Leadership and organisation culture

Managerial abilities and skills for 21st-century entrepreneurs

Operations strategies and processes for new ventures

Technology for the new business Project

ICT, digital entrepreneurship, and e-business

Managing emerging technologies: Agile methodology, Scrum framework, Prioritisation andmanagement techniques, Design sprint

Project management software development

Challenges and strategies for growth

Internal growth strategies

External growth strategies

Mergers and acquisitions

Licensing, strategic alliances, joining ventures


Exit Strategies

Succession of Business

Options for Selling the Business

The reorganisation, turnaround, bankruptcy and liquidation

Big data, data analytics and decision making

Globalisation and born-global entrepreneurship

Are you interested?