In the fast-changing marketing environment, only a continuous innovation of strategies can achieve sustainable development of companies. Thus, more and more students choose to study global and digital marketing in order to keep up with the professional market demands.
[Master UCM Permanent Formation: Marketing Management. Global and digital strateg]
Course Highlights:
- Continuously updated content
Complutense University constantly updates the class materials in order to keep up with the ever-changing marketing knowledge and adapt to market development.
- Unlimited career choice
The program gives you access to a wide range of careers: brand management, trade marketing, international sales development, fan experience management, promotion analysis, data analysis, product operation, international digital project management, business development and planning, customer operations, and omnichannel marketing.
- Convenient learning method
The teaching activities will be held online, with recorded and live classes. The learning method is more flexible.
- Diversified course content
The course covers a wide range of content, including marketing plans analysis methods and the latest marketing solutions and tools, such as dashboards, CX, UX, SEO and SEM techniques.
- Practice-oriented course
The dialogue-based class, with analysis of the latest business cases and marketing plan simulations, allows students to learn by practicing.
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